But not by you. And not for us.

“John Koening calls i vemödalen. The fear that you’re doing something that’s already been done before, that everything that can be done has been done.
Just about every successful initiative and project starts from a place of replication. The chances of being fundamentally out of the box over the top omg original are close to being zero.

(…)

But no one is asking you to be original. We’re asking you to be generous and brave and to matter. We’re asking you to step up and take responsibility for the work you do, and to add more value than a mere cut and paste. Give credit, definitely, but reject vemödalen.

Sure, it’s been done before. But not by you. And not for us.

-Seth Godin

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